The furniture market in India is highly fragmented with majority of the revenue being generated from the unorganized sector, which includes onsite carpenters, independent furniture manufacturers and domestic retailers. Even with all the favorable factors, the Indian furniture industry is yet to bloom to its full potential. The whole furniture industry has been at a disadvantage due to the lack of better organization and unity which would have propelled the industry to greater heights. The Hindustan International Furniture Fair (HIFF) was conceived keeping in mind the idea of bringing the world under one roof to know and feel the Indian furniture industry.
HIFF aims to strengthen and create a solid base to help propel the local and regional industry internationally through cross-border exposure, training and collaborations, thus enabling the industry to keep in tide with the current world trends in furniture.